Australia has 15,521 suburbs. Most are average. Some are money pits. Only a tiny fraction are investment-grade for your portfolio. We don’t guess which is which. We use data to ruthlessly filter out the 15,500+ distractions so you only buy the winners.
Markets are volatile. Fundamentals aren’t. While others speculate, our data strips away the risk, securing investment-grade properties that perform regardless of what the news says. These are our average returns across all our clients.
Joe isn’t your standard BA. As former Head of Sales in Legal and Prop Tech (Lawpath, Archistar), Joe mastered the data that powers the market. He uses those insights to build a multi-million dollar portfolio and co-found Australia’s largest investment community (85,000+). Having purchased over $150M worth of property for clients making on average 21% growth, he combines 15+ years of corporate negotiation with a level of data literacy most BAs simply don’t possess.
Kate built a $2M portfolio by age 30 because she knows exactly where value hides. A former Senior Paralegal, she leverages 10+ years of analysing thousands of contracts to find the specific leverage points that turn a ‘good’ deal into a great one. She uses this forensic experience to hunt down the ‘needle in the haystack’ properties that deliver instant value, spotting the opportunities other agents scroll right past
Cheena proves you don’t need a CEO’s salary to build a property empire. She amassed a personal portfolio exceeding $8.7 million on a standard income by mastering asset selection and leverage.
She doesn’t rely on luck, she relies on a repeatable strategy of buying high-performance assets that compound. She brings that same discipline to your journey, helping you identify the properties that allow you to scale safely and aggressively.
Hayden brings 15 years of operational discipline to the buying team. He applied that same rigour to his own finances, building a $2.5M portfolio and wiping his personal debt in under seven years. He didn’t do it by guessing, he did it by mastering equity recycling. He removes the emotion from the process, focusing purely on the strategy required to unlock your capital and reinvest it. He helps you execute a boring, repeatable plan that delivers exciting results.
Buying property isn’t “fun.” It’s stressful. It’s expensive. It is also a terrible use of your time. And if you get it wrong, it sets your financial future back by a decade.
The statistics prove it. 71% of Australian investors never get past their first property and more than 90%+ no more than 2. Why? Because they buy with their heart, not their head. They buy duds. And duds don’t grow.
We don’t do “nice.” We do math.
We are Property Principles. We are a data-driven Buyer’s Agency for professionals who are too smart to guess and too busy to waste 100 hours scrolling RealEstate.com.au.
We don’t push house-and-land packages or off-the-plan apartments that lose value the second you turn the key. We buy the best property, in the best location, at the best price.
Here is the uncomfortable truth about the property industry. Most “experts” are broke. They are 22-year-old juniors practicing with your life savings.
We don’t do that here.
Our rule is simple. You are not allowed to advise a client at Property Principles unless you have successfully built a multi-million dollar portfolio yourself.
Every single person you speak to inside this business, from the strategy desk to the deal closers, is a successful investor. If we wouldn’t put it in our own portfolio, we will never put it in yours.
I’m Joe Tucker. I don’t just buy property. I live this stuff. I run Aus Property Investors, the largest property community in the country with 85,000+ members.
I’ve spent 16+ years building my own multi-million dollar portfolio using the exact same principles I’ll use for yours. Whether it’s our Qualified Property Investment Advisors or our strategy team, we are obsessed with your net worth.
You have a choice. You can try to do this yourself. You can fight with agents on weekends and pray you didn’t miss an easement on the contract.
Or you can leverage our data, our team, and our experience. Your portfolio isn’t going to build itself. Let’s get to work.
Amateurs guess. Pros calculate. Use the exact framework we use to filter out bad investments. Strip away the agent’s hype and see the real cash flow and growth potential before you even pick up the phone. Button: [Download The Truth Checker]
Stop treating your financial future like a hobby. We treat it like a business. We replace “gut feel” with a data-driven plan designed to scale your portfolio. Whether it is your first or your fifth, we handle the entire lifecycle sourcing, due diligence, and aggressive negotiation. We do the heavy lifting to find the 1% of deals that actually stack up.
Use real ABS census data to uncover key demographics, income trends, and housing characteristics in your target suburb. Make smarter, data-backed decisions on where to invest and what properties to choose, so you can build a portfolio with confidence.
Property investing can be confusing—we simplify it. Whether you’re buying your first investment or scaling your portfolio, we work with you from start to finish. Using data, not guesswork, we find the right properties in the right locations with a strategy built around your goals.
From planning and research to negotiation and settlement, we handle the hard parts so you can move forward with confidence.
We dive into the numbers so that our team are buying the right property for your financial situation, ensuring you have the most rewarding outcome from your property investment journey.
We dive into the numbers so that our team are buying the right property for your financial situation, ensuring you have the most rewarding outcome from your property investment journey.
We dive into the numbers so that our team are buying the right property for your financial situation, ensuring you have the most rewarding outcome from your property investment journey.
Finding a winning asset is a volume game. While you look at three properties on a Saturday, our team analyses hundreds. We have the data, the relationships, and the speed to see the deals you never knew existed. We burn through the “average” to find the “exceptional.” You don’t pay us for effort; you pay us to find the one needle in the haystack that changes your life.
Australia has 15,521 suburbs. We don’t guess. We use proprietary data to filter out the 99% of “average” locations and target the top 1% primed for growth that moves the needle.
The best deals often never hit RealEstate.com.au. We leverage industry relationships to get you into “silent” listings before the general public even knows they are for sale.
We don’t let 22-year-olds practice with your life savings. Your strategy is handled exclusively by investors with their own multi-million dollar portfolios.
Good deals don’t last 48 hours. Our team is operationally set up to inspect, value, and exchange on a property while other buyers are still waiting for their bank to call them back.
We remove emotion from the transaction. We use forensic valuation data to drive the price down, ensuring you make money on the buy, not just the hold.
We are professional pessimists. We scan for flood zones, bushfire risks, and bad zoning to ensure your asset is insurable, bankable, and sellable in any market condition.
Explore Joe’s top property picks, carefully selected for their strong growth potential and cash flow performance. Each deal reflects his data-driven approach and commitment to helping clients scale with confidence.
Explore Kate’s top property deals that highlight her legal knowledge and strategic investing edge. These acquisitions show how careful negotiation and keen insight translate into strong, secure investments.
Take a closer look at Hayden’s standout deals, chosen to maximise equity and long-term wealth. His featured acquisitions demonstrate his disciplined strategy and focus on empowering clients to reach financial freedom.
Dive into Chenna’s featured properties, each selected for exceptional value and growth prospects. These deals reflect his knack for finding opportunities others miss and securing them with confidence.
When people ask why I pay for someone to find my investment houses I can tell this is the result is why its worth EVERY PENNY.
“As full time Registered Nurses and working constantly on changing shiftwork, my wife and I find it almost impossible to look for a good investment property”
“It was more for growth so the extra cash-flow was a great bonus”
“Joe’s team of professionals also helped to ensure that the process ran smoothly from start to finish”
As a first home buyer building my real estate portfolio Joe and the team went above and beyond to secure me a fantastic property.
We can tell you how good our data is all day long, but the only thing that matters is the result in the client’s bank account. Here are the stories of professionals who outsourced the hard work to us and reaped the rewards. No fluff. No paid actors. Just successful acquisitions.
EXCELLENT Based on 107 reviews Posted on Swahil PatilTrustindex verifies that the original source of the review is Google. It was a pleasure working with the Property Principles team. They are patient, attentive, and genuinely good listeners—open to suggestions and willing to pivot when needed, which is a quality rarely seen in buyer’s agents these days. A special thanks to Kate, Kelly, Shona, and Joe. Their professionalism is top-notch, and most importantly, they listen and are always reachable. Clear communication, considered advice, and a collaborative approach throughout. Thanks again, team! 🚀Posted on GodbaTrustindex verifies that the original source of the review is Google. After being a member of the AUS Property Facebook group for a few years and gaining a large amount of genuinely useful free information, we decided to put our trust in Joe Tucker and the team. Joe and the team especially Kelly were excellent throughout the entire process, always easily contactable, and helped us secure two quality off-market properties, purchased through both SMSF and Trust structures, that we simply wouldn’t have found ourselves due to being time poor. We look forward to the opportunity to work with them again and hope to continue scaling our property portfolio to the next level!Posted on Josh KTrustindex verifies that the original source of the review is Google. Felt very supported in our recent purchase with this buyers agency. Stayed connected and supported from going unconditional to settlement, more so than my initial expectations. The time from obtaining pre-approval to purchase was about 3-4 weeks. The property presented fit the brief. Very appreciative to Shona, Kelly, and Joe in the work they put in. Would gladly purchase through them again when the finance allows!Posted on Bri ConnellyTrustindex verifies that the original source of the review is Google. As an experienced property investor, using a buyers agent was a new experience for me. Once you get used to the idea of someone else doing the legwork for you, and having some trust in this different process, it really does make everything a lot easier and less stressful. For investors like me, who are not in the same state as my area of interest, it also helped a lot to have the Property Principles people visit the property at the beginning and end of the process taking videos, rather than trusting a real estate agent. I found the team to really take a personal interest and adapt to the time schedules that I could manage, including answering messages at all times of the day and night. All of my questions were answered promptly and patiently, and with good advice given. I would definitely use Property Principles again for my next purchase, and recommend them to anyone considering this optionPosted on Loki FTrustindex verifies that the original source of the review is Google. I couldn’t be happier with Property Principles and their whole team. They were able to find me an investment property interstate very quickly whilst still adhering to my needs and preferences. Communication was very clear and I had ample amount of support throughout the home buying journey. Specifically, they were able to recommend trusted members in the home industry and help me save heaps of time, effort and money. It’s a no brainer to go with these guys, I specifically wanted to shout out and thank Joe Tucker, Hayden, Kate, Shona, Dax and the rest of the team.Posted on Eric DaoTrustindex verifies that the original source of the review is Google. Thank you so much Joe, Kelly, and the team for helping us secure our first investment property. In addition to the stress-free services provided, by the time our property is settled, I don't think I could buy a similar property in the same suburb for the price we've paid.Posted on Sue ReidyTrustindex verifies that the original source of the review is Google. My husband and I have just purchased an investment property using Property Principles and the process was smooth and exactly what we were hoping for. Kelly Nelson found us a great property that fitted our price guide and wish list. Joe Tucker was fantastic guiding us at the start with a plan and helped us identify our next best step in our investment property journey. Shona Vassallo helped us with the settlement process and Rachel Wallace at Priority Legal was very helpful with the settlement. Lloyd Devlin helped us once again as our broker from Wizdom. I highly recommend our whole team that helped us with our investment property purchase.Posted on Mikołaj EwertTrustindex verifies that the original source of the review is Google. Highly recommend Joe and his team if you’re looking for help securing investment property. Great guys, very responsive and professional. They know what they’re talking about and everything support with market data. Look no further!Posted on Isabelle DelvecchioTrustindex verifies that the original source of the review is Google. Property Principals made the whole process of buying our investment property easy and stress-free. They were professional, knowledgeable, and helped us secure the right property. Highly recommend!Posted on Jason MantelloTrustindex verifies that the original source of the review is Google. The team is dedicated to helping there clients achieve financial wealth in the short term and the long term. I would not hesitate to refer a friend or family to Joe Tucker and Team!
We work with all types of investors—from first-time buyers to experienced investors looking to scale their portfolios. Whether you’re based in Australia or overseas, if you’re serious about building wealth through property, we’re ready to help.
We start with a tailored Property Plan based on your goals, budget and timeline. Then, using data and research, we identify high-performing suburbs and investment-grade properties that fit your strategy.
Our core focus is residential property, but we also offer access to commercial opportunities through our specialist team, depending on your goals and portfolio needs.
Our fee structure depends on the service package you choose. We’re fully transparent and upfront about costs before we begin so there are no surprises along the way.
Yes. We handle all negotiation on your behalf to secure the best possible deal. Our experience and knowledge of market values give you a strong advantage.
That’s no problem. Many of our clients come to us after their first or second purchase and want help scaling. We can build a strategy around where you’re at now.
Not at all. We work with clients across Australia and internationally. Everything can be done remotely and efficiently.
Start by booking a consultation. We’ll have a quick chat about your goals, where you’re at now, and how we can help you move forward.
Every month you wait is a month of capital growth you miss out on. You have the income. You have the goal. Now you need the asset. Let’s map out a strategy to stop “thinking about it” and start owning high-performance property portfolio.
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