Our mission at Property Principles is to provide our clients with investment grade properties with strong capital growth prospects, positive yields that are purchased under market value. The properties we buy will NEVER be brand new or off the plan, these are not investment grade properties, our purchases are focused on the best returns for you, we do not work for anyone but our clients.
We are a full service buyers agency who bring transparent, fiercely researched, unbiased and professional property data and market analytics to our clients.
This means that we are able to provide solutions that are both comprehensive and objective. Our aim is to provide independent advice to anyone who is looking for expert guidance regarding their property portfolio (existing or not yet started).
With over 16 years of experience and a multi-million-dollar personal portfolio, Joe is the founder of Property Principles and the co-founder of Australia’s largest property investor community of over 85,000+ members. He has publicly battle-tested his data-driven strategies, most recently building a portfolio from scratch that generated over $540,000 in equity in just 18 months. Today, Joe focuses exclusively on spearheading your high-level investment strategy and negotiating your purchase, ensuring you secure a top 1% performing property without the risk of a six-figure mistake.
Joey built his own portfolio in his twenties starting with just $4,000. As our Head of Strategy, his expertise is backed by the hard data of having analysed and structured over 10,000 property portfolios. During your call, Joey will use this data-driven insight to map out an objective, step-by-step roadmap for your specific financial goals, completely removing the guesswork from your next purchase.
The Strategy Session is a deep dive using data and numbers, there is no guessing, it’s just math.
Dax is a property veteran who has built a multi-million-dollar personal portfolio and is now semi-retired in Bali, where he executes highly profitable development projects there an in Aus. He brings his battle-tested expertise to our new clients to help them map out a bulletproof, data-driven investment strategy. When you speak with Dax, you aren’t just getting basic advice, you’re getting the unique breakdown of what could be possible for your own portfolio.
Combining a decade in property law with personal investing success, Kate uses her legal expertise and real-world insights to guide clients confidently. By 30, she had built a $2 million portfolio, proving her strategic approach delivers freedom and results.
With a personal portfolio exceeding $8.7 million, all built with a normal income she has years of hands-on experience across renovations and value add deals. Cheena brings a deep understanding of what drives successful property investments. Cheena’s strength lies in identifying opportunities others might overlook.
With 15 years in operations and a $2.5 million portfolio built in just seven years, Hayden knows how to create wealth through smart strategy. He simplifies the process, empowering clients to unlock equity, grow portfolios, and achieve financial freedom faster.
Purchasing a property is one of the largest financial decisions you will ever make, which can bring along with it a very emotional and stressful experience……along with large consequences for messing it up. The major advantage of using our service is that we do the hard work for you, we have been buying property for years and you can leverage that experience, so you can get your life back (along with a quality property at the best price). We understand that our clients lead busy lives and don’t necessarily have the time to spend hours researching properties, or staying up late on Realestate.com.au and Domain.com.au, nor flying to the location (we do that for every area we buy), going to countless open homes and all that running around. The outcome of a quality property is all you want. With our independent research and state of the art property tools, we do all this on your behalf, coming up with tailored options which are specifically chosen to work for you.
Whether you’re new to investing or levelling up your strategy, we’re here to help. Book a quick call and get clarity on your next step—no sales pitch, just honest advice.
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